The conglomerate formed a company named Yum in 1997 to enter the Food and Beverages (F&B) sector and Yum Brands became the parent company of KFC. Four years later, Reynolds sold KFC for $850 million to PepsiCo. Heublein was purchased by a tobacco firm named RJ Reynolds in 1982. Sanders died in 1980.īrown sold KFC to Heublein, a food and beverage company, in 1971. Before the pandemic, delivery was already very. He was appointed as the brand ambassador for the company and was also promised that he would get a lifetime salary of about $40,000 every year. Delivery is very important for KFC at the moment, post-COVID mainly, says Joo Almeida, CFO at KFC Iberia. The new owners of KFC accepted that Sanders’ face was perhaps the best resource for the marketing of the brand. In 1964, Sanders sold the company with a proposal of $2 million to Jack Brown and Jack Massey. ![]() Sanders identified the potential of the restaurant franchising concept, and the first 'Kentucky Fried Chicken' franchise opened in Utah in 1952. They likewise promised to never change the 11 herbs recipe of the chicken. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. They guaranteed Sanders that they would keep up the quality of the franchise. The name of the company became KFC later on.Īt the age of 74, Colonel Sanders met John Y Earthy, Jack Brown and Jack Massey, who were interested in buying the restaurant chain. The dish was so popular in the region it was famously known as Kentucky Fried Chicken. ![]() He had a special self-made 11 herbs recipe for fried chicken that was popular among the locals and passers-by. When he was in his 40s, Sanders ran a restaurant in Kentucky, the United States. ![]() Sanders started working several small jobs from a young age in order to make a living. Colonel Harland Sanders founded the famous brand at the age of 62. People always believe that to make something you need to start building it from a young age but this myth was broken by the founder of KFC.
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