![]() I feel that the ‘ light diffusing‘ aspect of it definitely gives it a bit of radiance in a soft-focus way. It claims to be a matte finish, but the finish is not 100% matte. However, the scent dies down once the foundation is dry. It just smells quite strong and not exactly pleasant. It has quite a strong smell – some have described it as the smell of ‘paint’, but I wouldn’t go that far. The PhotoFocus Foundation is quite opaque – not quite full coverage, but definitely a medium coverage that is buildable. The consistency is a liquid, but quite thick. However, with the cost of the foundation, I really am not worried about the packaging. It’s not the best quality – it’s a bit roughly made at the edge as you can see. I’ve had pumps and I’ve had open-neck bottles, but this one truly is a first. It’s the first time I’ve had foundation with this kind of applicator. Nice to know that the brand is cruelty free and proud of it. ![]() There is also a little ‘ Cruelty Free‘ logo at the bottom left of the bottle. It’s made from plastic, and not a thick, quality one – the lid feels very thin and cheaply made in comparison to the glass bottle. However, the lid really does decrease the ‘luxe’ feeling. I say ‘nice and thick’ as it does make it feel more luxe and expensive, albeit not exactly travel friendly. The foundation is housed in a nice, thick glass bottle. Wet n Wild PhotoFocus Foundation – I own the shades Soft Ivory and Soft Beige. The products from the range that I do own though, are amazing. ![]() Somehow the lightest shade I’ve found seems like it might work for me to disguise blemishes and spots, but not highlight under my eyes. I personally own the foundation and the powder, but haven’t purchased the concealer. I know that this is a huge bugbear with regards to brands like Catrice and Essence as well, so I truly hope that the brand launches more (or all!) of the shades in our country soon. We sadly have not had the full shade range (surprise, surprise), so once again we’re left with foundation mostly for fair to medium skin tones and nothing for the ladies with deeper skin. Yet somehow, most people were more excited by the foundation than anything else. They arrived in the country last year, along with several other Wet n Wild products that we’d all been eagerly anticipating. For convenience, also has an android app, so our users can access anywhere and from almost any device.There has been SO much hype surrounding the launch of the Wet n Wild PhotoFocus foundation, concealer and powder in South Africa. works on all web browsers on computers, laptops, tablets and mobile phones. provides customers with similar products suggestions in a smart way, usually suggesting similar products with better prices or similar products from other merchant websites. allows you to see the real discount by comparing the current price with the previous price, which is the correct & real discount you will be getting. Sometimes online sellers don’t do this in order to show shoppers a larger percentage drop in the product price in the offer or promotion. The real offer or promotion is when you compare the current price with the previous price. Real offers and promotions are sometimes not as advertised. To ensure you are getting a good deal, Kanbkam job is to track those price changes for shoppers, store and graph them so that the shopper can know if the product is selling now at a good price compared to it's history or not. Shopping portals change products prices frequently, sometimes every hour. is a historical price analysis portal for products selling in online shopping & eCommerce portals in the Middle East and North Africa, like Amazon AE, Amazon SA, Amazon EG, Jumia, Jarir, eXtra Stores, etc.
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